1. NUTRIFY BY NIKE
  2. WARBY PARKER ANIMATION
  3. GAMEFEED
  4. ANTHORA
  5. UNEXPLAINABLE
  6. CONTOURS
  7. SUNDANCE
  8. WINTER IS COMING
  9. GOODBYE TO ALL THAT


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NUTRIFY BY NIKE

This was a project I created for my branding class, the prompt was to create a new offering for an existing brand. 

Nutrify by Nike is an imagined healthy snack offering from the athletic brand,  created to boost energy throughout the day. With a brand focused on athletic endeavors and being the best you can be, Nutrify supports this by ensuring you have the necessary fuel to do it all. Just eat it. 

I created the logo and monogram first, inspired by their already existing, simple designs. I wanted to embrace the logo, without it being too literal, so I added the curves of the swoosh into the lettering of Nutrify. Everything about the snack brand is meant to be bold and to inspire. The bar itself has a limited number of ingredients, with a focus on natural and complete transparency.