Moe’s cafe

I was inspired by the School of Visual Arts cafe, Moes. Our cafe does not have a cohesive overall identity, and I wanted to create one. Using a diner-inspired logo with a round, cursive font in the logo. But I chose to keep it a bit more modern and simple. I wanted to have fun with the type and use a stacked type design for some of the designs, as well as some illustrations. We are an art school and I wanted to keep this in mind, I didn’t want to lose the school's identity in the process.