UNEXPLAINABLE

This project was focused on rebranding and redesigning a podcast. I chose to work on the podcast Unexplainable because I thought it was too serious. The black background of the science podcast was too serious for their actual content. I wanted to keep the imagery varied which goes along with their topics which vary. My color palette sticks to purple and yellow because they are uplifting and fun. I wanted to bring a new audience into the science world with this rebrand with a welcoming tone. 

We spent the first two weeks auditing and researching not only the podcast we were redesigning but also other podcasts in a similar category. I did a deep dive into the imagery, color palette, and overall design of the science podcasts. It was very helpful, to get an idea of what direction I needed to stick to so it didn’t stray away from reflecting a science tone. We spent another week on the actual designs, and I focused on the use of paradox illustration as a way to promote the idea of exploring the unknown and the ever-changing world around us.