Contours

I created a typeface where the letters are meant to fit together into the same curve and got the name contours. There are a variety of upper and lowercase letters and they have the same x height. It is meant to be a very fun, and playful typeface. I started with making it for a flower shop, because of the organic shapes, but then I was inspired by another swimsuit brand that had a very fun typeface as well. I also thought I could create a great tagline, and emphasize the importance of fitting to everyone despite their body. Therefore, the swimsuit brand, contours fit perfectly. I wanted to keep a very summer, fresh, beachy color palette.